The history of Google’s Pixel “A” series smartphones has been rather eventful. Rumors circulated in the tech community that Google was considering discontinuing the Pixel 8a and its “A” series siblings. Thankfully, that hasn’t happened…yet. Leaked live shots of the unannounced Pixel 8a suggest we see another edition of this budget-friendly phone. It wouldn’t have been a surprise if Google stopped the “A” series, considering the 2023 Pixel 7a’s closeness to the 2022 Pixel 7.
What’s so perplexing?
After the Pixel 7 dropped to $500, the Pixel 7a launched at the same price, leaving people wondering why they needed both phones.
To differentiate the vanilla Pixel flagship from the mid-range “A” series, Google must act, and while the Pixel 8’s higher starting price of $700 helps, there may be a better option for the Pixel 8a.
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Is it possible for Google to make the Pixel 8a more affordable?
We can’t confirm it, but it’s a fascinating possibility. Here’s why making the Pixel 8 a cheaper would be brilliant.
Is It Wise to Have a Less Expensive Pixel 8 a?
In the United States, there is a need for more affordable and mid-range smartphone options. It’s a shame that the Pixel “A” series, which has a reputation for being a great deal, is being discontinued. The survival of this best-selling series may depend on taking a radical new strategy, such as reducing the phone’s price and features.
An affordable Pixel 8a with inferior features and a lower price may be the best alternative if Google decides to raise the price or discontinue the “A” series.
Reaching Out to More People:
Making the Pixel 8 a a cheaper $400 phone would help separate it from the Pixel 8, preventing a repeat of the “Pixel 7a vs. Pixel 7” problem. If Google follows this plan, the Pixel 8a will cost $400, the Pixel 8 will cost $700, and the Pixel 8 Pro will cost $1,000.
An affordable Google-branded smartphone could reach more people, especially in emerging markets. This is shown in the success of the Pixel 4a and Pixel 5a, which provided comparable performance at a lower cost.
Making Yourself Heard in a Noisy Marketplace
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The smartphone industry in the $500-$600 range is becoming quite competitive. The Pixel 8 a and its successors must adopt a more cost-effective strategy to separate from the crowd. It doesn’t have to compete head-on with high-end flagship phones, so it can instead concentrate on reliably delivering core functionality, much like Apple did with the iPhone SE.
The “Watered-Down” Controversy
Techies may not like the thought of a “watered-down” Pixel 8a, but most consumers don’t value “must-have” frills. They may be less concerned with the phone’s build quality or the fingerprint reader’s finer points than its dependability and cost.
In conclusion, lowering the Pixel “A” series to $400 could make it more affordable and recommendable, especially in a market with escalating phone prices. This strategy might make the argument of “pay a little more and get a flagship” less meaningful, or perhaps this is Google’s method of repositioning the Pixel A-series to complement its pricier flagship products. What will happen? Only time will tell.